Yiwu Shouxiang Company
Yiwu Shouxiang Company was established in 2013 which was one of the specialty pet products in China,And establish the self-owned brand JUN FEI The style of the company products is durable and fashion. The company has the powerful ability of desiging, resource integration and creation with more than 10 years experience. The product is special on its design, shape and material. Our company develop and make many models. The company enjoys good reputation for its special style. “Creation changes life, cooperation creates bright future”, this is our mind and also the power of sustainalbe development. Kindly welcome you to communicate and cooperate with us.
Main specialty pet products
OUR TEAM
Shouxiang company has about 500 employees, including design, production, purchasing, sales, quality control, customer service and other different teams. Ensure to provide customers with high quality specialty pet products and good service.
Production Area
Our Advantages
Professionalism in product development and production
Professional R & D team and advanced production equipment. Committed to product innovation and research and development to meet the growing needs and diverse preferences of consumers. At the same time, the advanced production equipment ensures the efficient production and high-quality output of the products. It not only improves product quality and performance, but also provides consumers with a safer, more reliable and more comfortable product experience.
Product quality and safety assurance
In the production process, the raw materials are strictly screened and tested to ensure the safety and reliability of products. In addition, multiple rounds of product quality testing are conducted, including routine tests such as drop, stretch, temperature, and water resistance, as well as more detailed tests such as salt spray testing and electrical energy testing to verify the durability and service life of the product. This strict control of product quality provides consumers with a more secure purchase and use experience.
Innovation and diversification of product lines
In product design shows a high degree of innovation and diversity. They continue to introduce new and unique products to meet the individual needs of different consumers. This innovation is not only reflected in the appearance and material of the product, but also goes deep into the function and user experience of the product. The diversified product line enables consumers to choose the best products for them according to their preferences and needs, thus enhancing consumer satisfaction and loyalty.
OUR VISION
Through technological innovation and continuous development, to provide customers with interesting life.
OUR MiSSION
Improve the quality of pet life through scientific and technological innovation, provide safe, comfortable and diversified smart products to meet the individual needs of consumers.
The story of the founder
The Accidental Petpreneur: The Story of Shuige Sun and Yiwu Shouxiang Company
In the bustling city of Yiwu, China, known as the “world’s supermarket” for its massive wholesale markets, Shuige Sun never imagined that a simple stroll through the market would change his life forever. It was 2012, and Sun, then a sales manager for a small trading company, was wandering through the endless aisles of Yiwu International Trade Market when he stumbled upon something peculiar—a chaotic, disorganized section dedicated to specialty pet products.
A Market Gap and a Spark of Inspiration
The pet products section was an afterthought—cheap, flimsy toys, poorly designed feeding bowls, and questionable pet accessories stacked haphazardly. Sun, who had recently adopted a stray dog named Lucky, frowned at the sight. “If I wouldn’t buy these for my own pet, why would anyone else?” he thought.
Curious, he struck up a conversation with a vendor, who shrugged and said, “People just buy whatever’s cheap. Nobody really thinks about pet health here.” That statement lingered in Sun’s mind. What if someone did care? What if pets could have better-designed, safer, and healthier products?
From Idea to Reality: The Birth of Yiwu Shouxiang
In 2013, Sun took a leap of faith. With his modest savings and a small loan, he rented a tiny office in Yiwu and officially founded Yiwu Shouxiang Company—a name that combined “Shou” (Chinese meaning “animal”) and “Xiang” (Chinese meaning “enjoy”), reflecting his vision: helping pets enjoy a healthier life.
The early days were tough. Sun had no experience in manufacturing, and convincing suppliers to produce higher-quality pet products was an uphill battle. “Why spend more on materials? Pets don’t care!” they’d say. But Sun insisted—his mission wasn’t just about selling products; it was about improving pets’ lives.
The First Product: A Simple Bowl That Changed Everything
Sun’s first product was a non-slip, stainless steel pet bowl—something he designed after noticing how often Lucky’s plastic bowl would tip over, spilling food everywhere. He wanted something durable, easy to clean, and safe for pets.
The initial prototype was a disaster. The first batch of bowls had sharp edges, and the non-slip base peeled off after a few washes. Sun was devastated—he had invested most of his money into this product. But instead of giving up, he went back to the drawing board. He consulted veterinarians, tested different materials, and finally perfected the design.
When he relaunched the bowl, the response was unexpectedly positive. Small pet stores and online retailers started placing orders. Customers loved that the bowl was sturdy, hygienic, and actually functional—unlike the flimsy alternatives flooding the market.
Scaling Up: From Bowls to a Full Pet Wellness Brand
With the success of the first product, Sun expanded Yiwu Shouxiang’s lineup. He introduced:
Eco-friendly pet toys made from natural rubber (no more toxic plastics!)
Adjustable pet harnesses designed for comfort and safety
Self-cleaning litter boxes for fuss-free maintenance
Each product was developed with pet health in mind. Sun even partnered with local animal shelters, donating supplies and sponsoring adoption events. His philosophy was simple: “If it’s not good enough for my own pet, it’s not good enough for any pet.”
Challenges and Triumphs
Of course, the journey wasn’t smooth. Competitors copied his designs, undercutting prices with inferior materials. At one point, a large retailer demanded he lower his standards to meet their budget. Sun refused—even if it meant losing the deal.
But his persistence paid off. By 2018, Yiwu Shouxiang had gained a loyal customer base, both in China and overseas. Pet owners appreciated the brand’s commitment to quality, and veterinarians began recommending his products.
The Future: A Healthier Life for Pets Everywhere
Today, Yiwu Shouxiang continues to innovate, with new products like smart feeders and organic pet shampoos in development. Sun still visits the Yiwu market often—not as a bystander, but as a pioneer who turned a chance observation into a thriving business.
Reflecting on his journey, Sun smiles. “It all started because I wanted something better for Lucky. Now, we’re making a difference for pets everywhere.”
And as for Lucky? He’s still by Sun’s side—happy, healthy, and (thanks to his owner’s company) very well-supplied.